Lavazza Qualità Oro Test

Lavazza Qualità Oro Test

Another coffee from the traditional Italian roasting company in the TangyCoffee test: This time we tested the Lavazza Qualità Oro for you, which is of course just one of many products from the world-famous roasting company. If you have ever come across the variety with the splendid golden packaging, you should have remembered it. We would like to tell you whether the coffee will also be remembered in terms of taste. 

The packaging

Gold, gold, gold: The packaging should anticipate the content: Because “Qualità Oro” means nothing else than “Gold Quality”, it is a synonym for “The best par excellence”. On the upper side of the packaging front, we find out the location, the country and the year of foundation: Turin, Italy, 1895. Yes, the Lavazza company can look back on a long tradition. In the middle, there is a kind of seal in striking red, with the name of the variety, “Qualità Oro”. We learn that these are selected premium quality and 100% Arabica beans. The back gives information about the flavor notes:

  • Chocolatey
  • Dried fruits
  • Spicy
  • Wood and tobacco
  • Caramel
  • Malt and honey
  • Biscuit

The degree of roasting is indicated as 5 and on the right side, we learn that these beans are suitable for preparation in all common coffee machines after grinding. Whether the packaging can actually be called “beautiful” or “successful” is of course a matter of taste – it is always conspicuous. Of course, we are even more interested in what awaits us inside the packaging.

Remember: You can always check our shop page for our recommended products that we tested ourselves. We’ve tested espresso makers, espresso machines both fully automatic and portafilters, and coffee utensils.

The scent when you open it

Pleasantly full-bodied, gentle and yet extremely aromatic: We were very satisfied with the scent. Unfortunately, as we have always experienced at Lavazza, the specified taste notes cannot be “smelled”, neither the caramel-like note nor biscuit, malt or honey, let alone the aroma of wood and tobacco entered our noses! On the other hand, it just smelled deliciously of coffee.

The beans

We were able to see a largely even degree of roasting with a very harmonious bean image that only had very few damaged beans. Their size was also uniform and balanced. On the manufacturer’s side, we found out what could not be found directly on the packaging: The composition of the beans is a proportion from Central America and a contingent from Brazil. Our unanimous opinion: It would have been nice if this information had already been made available to the consumer on the packaging! All in all, however, it was a very satisfactory sight.

The crema

The crema is just as the consumer can expect from a coffee launched as a top product: long-lasting, robust, velvety-soft but still with a strong body. We were extremely satisfied with the result. The almost foamy consistency came into its own when making espresso: Really delicious!

The taste

In short: For a coffee with such “advance laurels”, the taste was satisfactory, but it didn’t knock us off the proverbial “stool” either. We started making espresso in our fully automatic coffee machine. The crema, as described, really impressed us, the taste was beautifully aromatic and gentle, but, according to the unanimous opinion and despite several tests, we could not taste as much of the specified nuances. Sweet aromas of malt and honey stand out in particular. But, because the aromatic variations in the pure version as espresso only partially came into their own, we were a bit skeptical about the production of other specialties, such as the latte macchiato and the cappuccino. As it should turn out, rightly so!

From the full body of the espresso, although special aromas were only partially evident, unfortunately not too much remains in the combination with milk. Perhaps it was the full-bodied promises on the packaging that fueled our high expectations. In relation to these, we were a little disappointed with the milk variations tested. The coffee tasted a bit boring to us as a cappuccino, for example. Too bad. At this point, we were more attracted to the “Qualità Rossa” variety from the same company. If Lavazza Qualità Oro is also pleasantly mild, that does not mean that it cannot please with a pronounced aroma. What we believe works well with the pure version, unfortunately does not work to the same extent in combination with milk.

Which coffee specialties can you make with this variety?

Basically, of course, you have the option of being able to prepare all types of coffee with the Lavazza Qualità Oro. As we already expressed in the taste test, the pure variant convinced us, while we were less impressed by the combination with milk. If you like the honey-sweet aroma, you do not attach great importance to particularly pronounced notes and you generally prefer a more restrained aroma, then this variety is certainly suitable for you, even if, in our opinion, the result in terms of “golden quality” overall falls short of the associated expectations.

Which device do you need?

In addition to the production in a fully automatic coffee machine, of course, provided a coffee grinder, the preparation in the portafilter machine, the mocha pot, the French press device and production using a filter is also possible. In any case, we preferred the fully automatic machine in our test.


You are always well advised not only to leave the beans in their packaging, but also fill them in a container with an airtight and light-tight seal that you can store in the refrigerator without hesitation. The dry, cool and dark storage keeps your coffee fresh and preserves its aroma longer. It is of course always a good idea to grind the beans just before enjoying coffee.


From the Lavazza Qualità Oro variety, we expected a little too much in terms of taste. Although the consistency of the crema certainly met our wishes. The aroma in terms of balance and variety was far below our assumption for a product advertised as “gold quality”.

If a strong, characteristic coffee taste is not of the greatest importance to you and you prefer a more restrained aroma, you should not be disappointed. If you like it stronger, you should look around for alternatives.

Check other alternative tests below:

Lavazza Qualità Rossa test

Lavazza Espresso Perfetto Test

Segafredo Espresso Casa Put to the Test

Segafredo Intermezzo test